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Design and Branding
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CUSTOMER BRIEF : WEBSITE DEVELOPMENT
Introduce your organisation with a few short paragraphs or links to relevant web pages.
Describe the products you sell or services you provide
The size of the company - e.g. the number of employees, a rough turnover figure (There is a lot of difference between how a £10,000 company and a £1,000,000 company should look)
Are you an international company? If so, which countries?
How long have you been established?
Describe the company using five or ten words
THE OLD WEBSITE
What is the URL of the old website?
What don’t you like about the old website? (i.e. old colour schemes, out-dated design)
What doesn’t work with the website?
How long ago was it built? and who built it? can they be contacted?
What is the main goal of the website? (Generate sales, generate leads, awareness?)
Who is responsible for updating the site & what level of web knowledge do they have?
In order to meet your requirements, any design agency would need to know why the old site is no longer suitable, so detail anything else that could be relevant.
Our new website would need to include:
A basic HTML site
Responsive design for use on tablets & mobiles
Online forum/ blog
Social network integration
Separate, dedicated landing pages
A redesign of a current website
We want the following special features to be included in our new website:
Newsletter/ Email sign up forms
Information/ request forms
Help us out here - Who will provide the following resources?
You will provide
We will provide
Other Artwork/ Illustrations
Other print collateral
How will your target audience likely be accessing your site - via their phones, tablets or desktops?
What industry are you aiming the website at?
Is there other advertising taking place that the new website should tie in with?
How many pages would you like it to be?
MOVING ON TO THE PRETTY STUFF: DESIGN.
Does your company have a logo / established image & branding guidelines (e.g. fonts, colour schemes etc)?
Do you have print materials (such as business cards or brochures) that we need to match?
If you had to pick 3 websites you would love to have, which would they be?
Could you give us the websites of your top 3 competitors?
WHAT WILL HAPPEN ONCE WE DELIVER THE SITE?
Would you like us to update your site or would you like to be responsible for updates?
We will update
That's your job
Is there anything else you'd like to tell us?
Any other services required apart from web development?
Social media account creation
Search Engine Optimization
Email newsletter (Promotional emails)
Do you already own the domain name?
Will you require hosting?
Considering your existing website's analytics - do you have a high proportion of mobile users?
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